Began my career in the aviation industry, working  in  South Africa, as well as in Germany and the UK. As a qualified and licensed, multi-disciplined aircraft engineer, I was involved in all aspects of flight safety, maintenance, and quality assurance including Total Quality Management.

I several years experience in software and web development, with the last 5 years dedicated to Search Engine Optimization in all its myriad forms.

In 2005 I teamed up with aPartner to bring my technical expertise into the nascent Search Engine Marketing business.