Creating, sharing and developing new ideas. Perfecting those ideas and developing worthwhile products and services. Simple. This underlies the core missions in my life: "To Make a Monumental Improvement in Every Life". This is both a personal and professional maxim.

Hopefully I can provide some ideas, tools, and new approaches that will help you in the above. Please feel free to share your thoughts at my email.

The 30,000 foot view: Seasoned entrepreneurial and intrapreneurial business champion. Serial Entrepreneur. Inc. 500 alumni (thanks Rick). Technology product development and marketing, advertising, laser scanning and entertainment, Internet software, e-commerce and desktop software. Working with CEOs, company founders and management remains a passion. Clear grasp of the startup-to-sellout process, including most of the nuts and bolts of getting companies through the hurdles. Follow technology and business trends, and apply the good ones daily.

Today's goal: creating a sustainable, high-growth firm that truly "gives voice" and reach to companies and individuals, using distributed social media. We put you in the best online neighborhoods, across every type of digital media. With this, we believe we can take visible market share from the leader in the industry; develop new market opportunities that add to the pie, and create a valuable, sustainable and significant enterprise.

We intend to move the needle in terms of making a difference while we make healthy profits (we've got employees to feed, right?). I firmly believe we can add value both locally (in how we treat employees and our environment) and globally (how we empower people, how much we can give back).

All while having fun.

One last comment: I'm a firm believer in owning your own online brand. The reson I'm here splashing around the PeoplePond is because this is the one spot I can get and control real PBO - Personal Brand Optimization.

Now Mark Alan Effinger the CEO is also Mark Alan Effinger the branded link. Take that brand pirates!