Glossary

 
ADAM API Drupal Link PeoplePond SERP
Algorithm Drupal Module Link Juice Personal Brand Social Media
API Facebook Meta-Description Profile Social Networking
Atom Higher Ranking Meta-Keywords RSS Title
Atom Feed Hypertext Link News Feed RSS Feed Twitter
Avatar Identity Online Assets Search Engine Username
Biography Identity Authentication Online Content Search Engine Optimization WeaveMet
Brand Identity Verification Online Identity Search Ranking Web site
Chicklet Inbound Link Optimize Search Results WordPress
Contact Information Industries Outbound Link Search Term WordPress Plugin
Content Keywords Password SEO  
 
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ADAM API

PeoplePond is equipped with a means for other Web sites to programmatically retrieve profile information from PeoplePond. This enables other Web sites to pull their users' PeoplePond profiles rather than requiring them to re-enter all their information. See API.
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Algorithm

The mixture of calculations search engines use to determine placement of Web pages in search engine result pages.
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API

Automated programming interface. A means for separate Web services to exchange data using a real-time request to initiate the exchange.
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Atom

Short for Atom Syndication Format, a type of news feed data format standard.
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Atom Feed

A type of news feed which utilizes the Atom Syndication Format.
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Avatar

A graphical representation of a person usually used on online services.
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Biography

A written description of a person. Typically biographies include background related to current activities as well as descriptions of current activities and endeavors.
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Brand

The collection of assets and experiences the market refers to when referring to a person, company or product.
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Chicklet

A small version of a larger image.
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Contact Information

Information used to contact someone. Typically the same information found on a business card or in an address book.
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Content

Items produced and/or published. Often referred to as online content or Web content. Can be text, image, video or other.
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Drupal

Drupal is a free software package that allows an individual or a community of users to easily publish, manage and organize a wide variety of content on a website.
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Drupal Module

An installable program that adds to the functionality of a Drupal-based Web site.
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Facebook

A free social media and social networking platform that enables users to exchange information, pictures, videos with each other.
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Higher Ranking

Refers to the goal of seeing Web pages appear nearer to the top of search engine result pages (see SERP).
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Hypertext Link

Often referred to simply as a "link." These are a word or words which appear in Web page content for the purpose of providing a means for visitors to be directed to the Web page they link to when clicked.
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Identity

The name one provides as the author of content.
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Identity Authentication

Proving ones identity to the extent possible by providing specific information which all correlate to the person's name.
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Identity Verification

Proving ones identity by correcting answering questions which include false and correct possible answers based on information discovered from identity authentication.
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Inbound Link

A link from another Web page to your own.
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Industries

The areas within one has a presence either from current or past experience and expertise.
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Keywords

Words used in a hypertext link to another Web site.
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Link

A Web page element enabling users to navigate to other Web pages and Web sites by clicking on activated words or raw Web addresses (see hypertext link).
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Link Juice

The measure of SEO value a Web page has towards other sites being linked to from it.
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Meta-Description

A Web page source code element (not visible to page visitors) which provides an excerpt, abbreviation or summary of the Web page. This is often used by search engines to be included under the page title in the search engine result pages.
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Meta-Keywords

A Web page source code element (not visible to page visitors) which provides terms relevant to the Web page contents to create easier understanding by bots crawling the page.
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News Feed

Also referred to as a Web feed, is a channel for recently updated content to flow. Typically subscribed to using an RSS reader via the feed's Web address.
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Online Assets

See online content
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Online Content

Anything available online and locatable using search engines.
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Online Identity

The complete assembly of online content from one owner.
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Optimize

To make as perfect, effective, or functional as possible.
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Outbound Link

A link from your Web page to another.
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Password

The string of characters paired with to a username so when the two are submitted together they accomplish authentication in order to gain access to a service
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PeoplePond

A Web-based service providing easy-to-use tools and features to advance ones personal brand and online identity in order to reach larger and more relevant audiences.
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Personal Brand

Others' favorable or unfavorable impression created when encountering your published content.
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Profile

A single-page presentation of someone's identity, typically hosted by a Web service they are a registered user of.
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RSS

Commonly referred to as "Really Simple Syndication." This is a format used to publish frequently updated content from a single source so that it can be delivered to subscribers equipped with a RSS reader (e.g. iGoogle, My Yahoo!, Google Reader).
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RSS Feed

An individual channel available to be subscribed to using an RSS reader so updated content from the source is delivered in a timely manner.
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Search Engine

Web service that provides a list of relevant sites that are associated with search term(s) entered by the user.
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Search Engine Optimization

The effort made to improve the quality of content, improve the number and quality of inbound links, and make one's Web pages more attractive to search engines so that they rank high for the appropriate search term(s).
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Search Ranking

The position a specific Web page holds in the search results page for a specific search term or phrase.
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Search Results

Also referred to as SERP, search engine results page. This is the page that results from performing a search.
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Search Term

This is the word or words entered in the search box at a search engine Web site.
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SEO

Search engine optimization. The practice of encouraging search engines to rank a Web page or pages higher in the search results for specific search terms. This is done to reach a more relevant and therefore appreciative audience.
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SERP

Search engine results page.
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Social Media

The exchange of news and information between people. Some Web sites are designed to promote this activity by making it easy to communicate with friends and others of like minds and share information.
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Social Networking

The utilization of contacts, both personal and professional, to expand ones ability to locate others or to be located.
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Title

The position a person holds within an organization.
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Twitter

A free social media platform that enables users to exchange information with each other in small quantities (140 characters).
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Username

The unique identifier for the user of an online service.
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WeaveMet

A Web-based service providing portable address book services enabling easy exchange of contact information with anyone regardless of whether they use Weavemet.
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Web Site

A collection of Web pages associated with a single service or application.
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WordPress

A popular blogging platform designed to make it easy to publish information online.
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WordPress Plugin

An add-on to a WordPress blog to extend its functionality beyond its basic abilities.