Roy McClean

Custom Fit Communications Group Inc.
Principal - Business Development, Internet Marketing & Strategic Planning

Custom Fit Online Solutions - Internet Marketing / Web Analytics / Web Development

FOCUS Marketing Intelligence - Strategy / Research

Education:
• Honours BA - 1st class; Post-graduate study - strategic planning, product development
• Certified Internet Marketing Associate (International Internet Marketing Association), UBC Web Analytics

Experience:
• Owner: Custom Fit Communications Group since 1995; 20 + years Senior Management experience
• Instructor: Capilano College, Community Futures Dev. Corp, Whistler Chamber of Commerce.

Expertise:
• Project management, creative development, copywriting, strategic planning, Web marketing, HTML/CSS, Web analytics & search engine optimization, social media marketing
• Outdoor recreation, hospitality / accommodations & education sectors