Charles Andretta, II, is Principal & Co-Founder of The Indigo Heron Group, an Austin-based boutique consultancy firm, designed to provide business process and technology services (with an emphasis on Web 2.0, SaaS and Social Media) to small businesses and non-profits. Writing and speaking on best practices, the company excels at right-sizing solutions to maximize operational efficiency, employee engagement, and customer satisfaction.

As a current and former small business owner, Charles is well suited to offer his unique knowledge of maximizing return with little to no investment to bootstrappers and others who are cost-conscious. With a history of successfully delivering process improvement and efficiency solutions across multiple business verticals, such as corporate, NGO/NPO, academic, private, government, and warehouse logistics, Charles has a keen understanding of the complex challenges that evolving organizations face in today's marketplace.