Bobby Hewitt is the owner and director of conversion rate design for Creative Thirst, an interactive design agency that specializes in driving website visitors to take action and improve clients’ conversion rates.

Bobby has over seven years experience as a web designer and over three years experience as a Marketing Manager with a bachelors degree in Marketing from Rutgers University. Bobby Hewitt is also certified as a Landing Page Optimization Professional and holds a certificate in Web Analytics from The University of British Columbia. Bobby is also the recipient of the Jim Novo Award of Academic Excellence for obtaining the highest-grade average over all of the UBC Award of Achievement in Web Analytics courses.

Bobby believes that improving conversion rates begins with an understanding of the cognitive psychology of your users, based on personas and persuasive design.

Bobby blogs weekly about improving website conversion rates at www.creativethirst.com/blog and host the Conversion Rate Marketing Blogcast an audio version of the Creative Thirst blog.

Bobby Hewitt has provided interactive designs for several companies including IBM, Sony, Minolta, the United Way, Brother International.