Brandon Caneer - Brandon Caneer, Chief Marketing Officer, Zurich Life Insurance Company
With extensive experience in corporate marketing and business development, Peter Brandon Caneer currently serves as Chief Marketing Officer for the Global Life segment of Zurich Insurance Group in the Asia-Pacific and Middle East. In this role, he is responsible for overseeing the marketing efforts of the life insurance business to support achievement of the company's regional growth plans. This includes developing and implementing marketing strategies covering customer and distributor insights, competitive differentiation, brand development and activation, and integrated marketing campaigns.
Caneer worked at the AEGON-CNOOC Life Insurance Company in Shanghai, China, prior to joining the Zurich Insurance Group. As Chief Marketing Officer, he was charged with creating and managing a marketing department to support the company’s multi-channel organization. In addition, he designed corporate marketing campaigns to enhance sales and customer engagement and managed internal and external corporate communications.
Mr. Caneer speaks English fluently and Spanish at a strong working level. He has lived in the United States, England, Taiwan, Mainland China, and Hong Kong. Additionally, he served as the Co-Chairman of the European Chamber of Commerce Insurance Committee in Taiwan and has completed professional development programs including AEGON Leadership Academy USA and AEGON University China.
In preparation for his career, Peter Brandon Caneer studied Economics at the University of California in Santa Barbara and earned his MBA from Richmond University in London.